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PPC Playbook: Success Made Easy
Introduction
Welcome to the PPC Playbook (Amazon) (5:19)
The Successful Seller Mindset (14:13)
Why Sponsored Ads are Important (18:40)
Advertising Terminology (19:57)
Readiness
How to Ensure High Conversions (28:00)
Creation
Intro to Ad Manager and Kinetic (15:27)
How to Set Up Auto Campaigns (13:20)
Understanding Keyword Match Types (9:30)
How to Set Up Manual Campaigns: Keyword Targeting (11:48)
Keyword Research Best Practices (12:01)
How to Set Up Manual Campaigns: Product Targeting (16:45)
Optimization
Optimizing Ads Manually (21:41)
Optimizing Ads with Ease (4:47)
Bonus: Tips and Tricks Pt. 1 (11:36)
Bonus: Tips and Tricks Pt. 2 (20:58)
Bonus: Tips & Tricks Pt. 3 (17:23)
Automation
What is PPC Automation? (10:11)
How to Automate Your Ads (17:07)
Moving Forward
Your Success Toolkit (2:42)
Reach Higher with Amazing Freedom (2:29)
Success and Summary (16:04)
Welcome to the PPC Playbook (Amazon)
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